Write a research proposal about Apple Example | Topics and Well Written Essays - 2500 words

Write a about Apple - Research Proposal Example The company, since its inception, has adopted resourced based view of business management. Under such management, the company has expanded business branches across numerous economies, after saturation of the domestic market. Despite achieving success, Apple’s trade is threatened by potential rivals within the electronics industry. In this epoch, companies are exposed to greater competition and complication in the business world, where market influences of externalities are found to be soaring. This proposal is framed for a future management research that would analyze major strategic business issues faced by Apple Inc. and finally, the researcher would elaborate on ways whereby these problems can be minimized. The research proposal for the dissertation aims to evaluate issues faced by Apple Inc. and in turn frame productive ways to eradicate the same. It is highly rational to conduct such a research work because if these problems are not resolved, then Apple Inc. can surely lose its dominant position within the industry in long run. The above profit (income) and revenue graph of Apple Inc. precisely elaborates on its current primary strategic issue. The graph shows that although aggregate revenue earned by the company is increasing with time, income or profit share is falling. Rising revenue, but falling income, indirectly points out increasing operational cost experienced by Apple Inc. It is highly viable to determine the primary cause of such a problem because in long run, similar strategic issues can arise in any multinational organization. The publicly traded organization of Apple Inc. was founded in 1976. The firm produces computer hardware and software products as well as other electronic gadgets such as, Smartphones and tablets. Some popular products of Apple Inc. are iOperating System, iPad and iPhone (Apple Inc., 2013). The headquarters of the organization is located in