Marketing trend (Internet and online marketing) Assignment

Marketing trend (Internet and online marketing) - Assignment Example It will also discuss how these online marketing trends effects on the consumer buying process and its relevant impacts. There are several online marketing trends in the business world. Some of the most common trends include deals and rewards, mobile push marketing, mobile pull marketing, proximity marketing, local online marketing, globalization and three-screen marketing among others (Caroline, 2004). The buying behavior of consumers is acknowledged as a contemporary topic in online marketing. This is because the e-marketers usually focus on the influence they have on their marketing efforts and web experience. Furthermore, the e-marketers are supposed to understand their role in shaping up the virtual experience of their customers (Caroline, 2004). Business experts point out that the most crucial step in online marketing involves the capability of having the maximum impact on the internet users. The buying process of the consumers is also described as a learning procedure which involves decision making and processing the required information. The internet has drastically affected and changed the buying process as numerous products continue to be advertized through the internet (Whitehead, 2009). Marketers should, therefore, try to understand the internet and how they might use it to their advantage to increase sells, as well as buying decisions. These days, a majority of consumers do not follow the customary purchasing route of going out to shop for their products (Whitehead, 2009). The purchasing route was a significant guideline to marketers on how to plan their proceedings. A purchasing channel was the trend for many years, and then came the internet. In the purchasing channel, consumers started with the potential brands and then singled down to the most the product with great quality. Back in the days, the purchasing channel sounded logical to both the marketers and consumers. It was a proper way of locating the product that a person