Google Inc Essay Example | Topics and Well Written Essays - 8000 words

Google Inc - Essay Example From this discussion it is clear that  in 1998, the collaboration built a computer housing of their own and was located at Larry’s dorm room. In the same year, they built a business office in Sergey’s room where they transferred their project of BackRub.   This technology worked better than others that were available at the time. During the time of their inventions, Rankdex was been used to analyze the back links but it was not effective.   They later tested their project as part of their studies and they realized that their project could function quite effectively.  This paper outlines that the company gets a lot of revenue from advertising services. Proceeds from advertisement represent 99% of whole company’s revenue. This substantial revenue from advertisements is realized because of DoubleClick technology adopted by the company. This tracks user’s interests in many related sites. Google AdWords enable the Web advertisers to display their produc ts in Google’s search results through cost-per-view scheme.   In the book by Ledford, the establishment of the Google Adsense has attracted many internet advertisers since they can display Ads on their own sites and earn money every time they are viewed by internet users. The launching of behavioral targeting based on user’s interests also generated a lot of revenues for the company.  Google is the most used search engine and it has gained a lot of popularity since its conception. Google search engine has a market share of about 54% which is followed by Yahoo (20%).